4 Reasons to Hire Women of Color in Tech

Diversity in the workplace promotes creativity and enhances productivity, and women are a big part of that. Whether you need people in design, product, project management, community or leadership positions, you should hire women of color in tech.

Too often we hear the talking point that the technology industry is male dominated, and this just isn’t true. Talent exists and we are dedicated to helping your organization find the best women for your open positions.

1. Highly skilled workers

Many studies have linked women in leadership positions to increased profitability in their companies. When companies implement higher levels of gender diversity and inclusion, their management teams are more productive and efficient.

And yet, if women in management demonstrate consistent success, why aren’t more women in leadership positions? It’s possible that gender bias and discrimination play a factor in attaining these positions. Many women don’t even apply for a job unless they are confident that are 100% qualified for the role. Whereas men are willing to apply to jobs if they feel they are at least 60% qualified for the position.

There are no issues with women’s skills, education or lived experience. The key is to overcome these existing stigmas and biases and start building teams that will create lasting success.

2. Unique outlooks

Women in tech have an opportunity to provide a diverse range of perspectives to find the best possible solutions. The tech industry can leverage these outlooks to make more informed decisions and enhance the end user experience.

When men are making all of the decisions, you are overlooking half of your potential customers. Understanding various perspectives, particularly from women, will help you make better long-term decisions. Despite the fact that women of color face many challenges, they often demonstrate greater patience for handling difficult situations.

Hire women of color in tech in 2023 to give your company the edge against your competitors. Don’t miss out on opportunities to reach a broader audience and enhance the culture of your team.

3. Better Retention

Retention saves your company money in the long-run because you aren’t wasting time and resources training and onboarding. Because women tend to show more loyalty to a company than men, you can expect greater retention with female employees.

From software engineers to executives, hiring more women ensures you always have committed employees for your organization. When employees stick around for longer, it’s easier to develop a strong and impactful culture to boost morale.

Give young women a chance to prove themselves, or even women returning to work after a career break. No matter what, staff retention will improve as you integrate more women into your organization.

4. Brand Reputation

More and more, consumers are showing they value diversity, equity and inclusion. Having an organization entirely run and operated by men will send a disappointing message to your audience. When you hire women of color in tech, you can more accurately reflect your company values.

Your brand reputation is a powerful component of your business. Showing a united front of gender inclusion and diversity will enhance your company image and draw more business. These actions are much more impactful than any words you can ever say.

As a diversity positive organization, you will draw more qualified applicants because people want to be part of an inclusive company. This is the snowball effect that will lead to even more diversity and talent coming through your doors.

About Women Back to Work

Our mission is to create unparalleled opportunities for organizations committed to hiring technical, female professionals. We believe in bridging the gap between talented women in technology and open career opportunities. Women deserve the opportunity to re-enter the workforce. Businesses deserve qualified talent to elevate their productivity.