How to Show Up, Stand Out, and Leave a Lasting Impression

You’ve spent the past few weeks prepping for this—revamping your resume, practicing your pitch, brushing up on your LinkedIn, and mentally visualizing what your next chapter might look like. Now the WBW Conference is just around the corner, and it’s finally time to move from preparation to presence.

But let’s be real, walking into a room full of employers, strangers, and career momentum can feel both exciting and nerve-wracking. That’s completely normal. Confidence isn’t about knowing exactly what to say in every moment—it’s about showing up as you are, with clarity, purpose, and just enough courage to get the conversation going.

So, let’s walk through a few things that can help you do just that.

Start with how you show up. What you wear might seem secondary, but it can significantly impact how you feel. Choose something that makes you feel confident, professional, and most importantly, comfortable. There’s power in being able to focus on the people in the room rather than worrying about your shoes pinching your toes or your blazer bunching up. When in doubt, opt for a polished yet approachable style. And yes, a notepad or sleek portfolio isn’t just practical—it signals that you’re intentional and prepared.

Before you even step into the venue, take a quiet moment for yourself. Breathe. Reset. Remind yourself why you’re here—not just to get noticed, but to reclaim your story and explore new possibilities. If you’re feeling nervous (and who isn’t?), remember: confidence isn’t a trait—it’s a muscle. And you’ve already been strengthening it just by showing up.

Now let’s talk about the “in-between” moments—the spaces between sessions, the wait in the coffee line, the shared glances with other attendees. These unscripted, informal moments often turn into the most meaningful interactions. A simple “Hi, what brings you to the conference?” or “What session are you most excited about?” can open the door to an authentic, organic connection. Don’t underestimate small talk—it’s often where the magic begins.

When you do get the chance to share your story, whether at a booth or in a networking circle, think of it as a two-way conversation. Instead of delivering a rehearsed monologue, aim to share a slice of your story that’s authentic, compelling, and opens the door for dialogue. Who are you? What motivates you? And what are you looking forward to next? You don’t need a perfect script—you need a real, grounded voice that speaks from your experience.

And while you’re navigating the day, take a few minutes between sessions or conversations to jot things down. Names, takeaways, and companies you clicked with. These quick notes will make your post-conference follow-ups easier and more personalized. You’ll thank yourself later when all the conversations start blending.

Finally, don’t leave without a plan to reconnect. Whether it’s a quick LinkedIn add or a short email the next day, a warm follow-up referencing your conversation can turn a brief chat into a real opportunity. Keep it simple, but intentional. Gratitude and curiosity go a long way.

At the end of the day, remember this: the WBW Conference isn’t a test you need to pass. It’s a stage you’ve earned the right to step onto. You are not “catching up” or “trying to prove” yourself. You’re re-entering a workforce that needs your skills, your perspective, and your voice.

You belong in that room. And you’ve got this.

The countdown is on!

Join us at the Women Back to Work Conference on August 21, 2025, in Santa Clara, CA. It’s your chance to meet top employers, attend powerful workshops, and connect with other talented professionals on the same journey back.